Team
Peter founded PetroValue in BC in 1999 and is the majority owner. He possesses a strong educational background in both Science and Marketing. Peter has more than 15 years of experience in the petroleum industry. He has an extremely strong and very unique knowledge of fuel supply, fuel safety programs, fuel quality assurance programs, fuel testing protocols, fuel delivery protocols, fuel storage systems and service models. Under Peter's leadership PetroValue has accomplished significant growth across Canada. As a result PetroValue is now one of the leading independent aviation fuel companies in Canada with an impressive safety record and industry leading customer satisfaction ratings.
Joel joined the PetroValue team in 2005. Since that time the company has grown significantly, opening offices in Ontario, Quebec and Edmonton. His business experience prior to joining PetroValue was in the sport and recreation industry where he served as an Assistant Manager of an ice rink complex since 1998. Joel is a graduate of Calvin College in Grand Rapids, MI where he earned a B.A. in Political Science and played four years of varsity hockey. His hometown is Bowmanville, ON. Joel is the father of three boys and loves to watch them play hockey, soccer, football and golf.
Since joining our team in early 2008 after graduating with his Bachelor’s of Business Admin, Jeremy has been an excellent addition to the PV team. Although he is fairly new to the aviation and fuel industries his dedication to continuous learning combined with his seven years of previous customer service and sales experience drives his passion for providing unmatched, personable service to all his customers.Jeremy leads an active life partaking in almost any sport he can find time for including ice hockey, baseball, golf, and squash.
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Pascal Rizzi has over 25 years experience in the commercial aviation industry. His passion in the aviation industry started when joining a small Canadian regional airline to working the world’s largest airline. Then after joined IATA – International Air Transport Association. His dedication to the industry and his multilingual experience in international business development, has taken him to work in a diversity of cultures in 26 countries, both in the operations and commercial division of the airline industry. His success was based on positioning himself as a business consultant to his customers, by earning his customer’s trust, respect, and recognition of understanding of their business, customer base and industry knowledge .
Since joining the PetroValue team in May, 2011, Matthew has been instrumental in pushing the growth of the company in the Prairie region. He has lived in the Edmonton area for the past 14 years, during which time he has completed his B.A. from the University of Alberta, and ran a commercial painting business. Though his roots are in Alberta, Matthew’s passion for travel has taken him to all corners of the globe where he has enveloped himself in diverse cultures and developed lifelong friendships along the way. Above and beyond building genuine lasting relationships, Matthew strives to develop a deep understanding of his customers’ needs and to always deliver strategic, innovative solutions and recommendations.
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Jennifer joined our team in 2007 and has since become our Office Manager. She brings with her over 10 years of clerical and customer service experience. Jennifer has travelled extensively and spent three years living in England. In 2004 she completed her Diploma of Business Administration and Medical Office Assistant and then spent time working in the Real Estate and Medical professions. Jennifer is a passionate and hard working member of the PetroValue team, and is always seeking to further her education and learn more about the industry. A normal day will include Accounts Receivable, Collections, Contract Implementation, Customer Inquiries, and regular Office tasks.
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Leah Iverson joined PetroValue in September 2011 as Eastern Office Manager in the Ontario location. After acquiring a Diploma in Journalism in 2004, she began her writing career as a print journalist/photographer, working at newspapers across Canada. While covering all facets of news including sports, politics and community events, she discovered a passion from writing on crime, addictions and issues surrounding teenagers. She has also dabbled in other fields, with stints in radio announcing and dental administration. With strong communication skills in both English and French, as well as a desire to be an integral part of a thriving company, Leah is excited to join PetroValue and is eager to learn the ins and outs of the industry.
When it comes to accounting, Lorraine Bridden brings the perfect blend of experience, knowledge, and passion to get the job done right. Lorraine started with PetroValue in April of 2011 as Accounts Manager, and said she loves the challenge of the field and ‘digging’ into things to find the solution. She brings a warm smile into the office everyday, along with decades of experience, and various bookkeeping and accounting courses under her belt. Originally from Prince Rupert, BC, Lorraine moved to Langley in the late 80’s to raise two boys. On her off-time, Lorraine and her husband enjoy a bit of the country life on her acreage property, complete with Llamas, Alpacas and even ATVs.
